I just completed the quarter-long project of creating Brighton School’s identity, compete with Brand Manual and client presentation (my teacher and classmates were excellent stand-ins for the Brighton School Staff). Here is planned structure of the presentation.
Greet client by name. Introduce your name. Briefly describe the problem of the old logo Present Logo (foam core board) tagline on one side, without on the other Strengths Color Contrast Style Timelessness Ideals Respectful of institution Stationery (foam core board) Pull out samples on back Describe stock choice Graphic standards Manual (foam core board) 1 sample spread Ways to use and not use the logo Applications: Uniforms, truck decals, etc. (foam core) one side Ephemera: Brand Merchandise (same foam core) other side Conclusion: Describe the context of the logo How it will strive in the marketplace Thank you.
It’s always an adventure presenting, blood pumping, all eyes on you. I think there’s often a few points missed. I didn’t mention the stock of paper that I so lovingly picked out. And after hearing everyone else’s pitches, I think would also have wanted to say the words “audience” “meeting needs” and “cost-friendly.” I’m looking forward to future opportunities to really nail it.
This is my first Brand Manual. It was a matter of finding a good one on the internet and copying its structure. I think a lot of things are learned like that nowadays. Creating this brand manual was an excellent opportunity to practice my InDesign workflow, creating paragraph styles and master pages to create a consistent look throughout the whole book. Always do the table of contents at the end. I kept adding things and changed the page number references a few times. I greatly enjoyed making photoshop comps of the branded merchandise and field trip uniforms. It always feels gratifying to see a logo I’ve created in a realistic setting. I haven’t considered my skills to have extended to identity until this quarter, but I am excited to get involved in identity projects in the future.