Here’s some of my video research. I think it’s important to categorize them in the things that set them apart. Things done exquisitely well. Things that resonate. I’ll add to this list as I continue my journey into this music video culture, rich with references and stimuli.
Director: Sophie Muller
The surreal video, which was one of a series made for every song on the ‘Savage’ album, sees Lennox play an oppressed housewife who breaks down, transforming herself into a Marilyn Monroe-esque vixen.
Best bit: Annie Lennox’s opening monologue.
Clips side by side of contrasting natures. A sun vs. a light bulb, a newborn crying vs. an old dying man.
Best bit: When the twins switch sides.
Director: Johan Renck
Featuring female impersonator Rickard Engfors lip-sinking to the track as the entertainment at the annual meeting of a local Swedish football club, this mesmerizing video is tense, beautiful and haunting.
Best bit: Band member Olof Dreijer’s dance moves. <the glamour and strangeness of the female impersonator clashes with the setting>
Using Materials Creatively
Director: Michel Gondry
Taking inspiration from Ray Davies’ ‘Starmaker’, the video follows a girl as she dreams and has nightmares. The low-budget, psychedelic special effects have made the video one of the band’s best known.
Best bit: The shot with the classic mirror trick in the bathroom. <my favorite part: from 3:10-3:25)>
Essays On Reality, Chapter 1 on Vimeo. (Also amazing graphic design.)
Connecting Humanity Through Film