Brighton Logo: Vector

brightonlogosbrighton2After translating my sketches into vector, I eliminated a few that I thought had some potential. After adding type, I think the top left one is slightly too slanted and bottom heavy. I’m not sure about the type exactly, but I think it’s a promising inquiry and after tomorrow’s critique, I’ll have a better sense of how type interacts with an abstract mark.

The logo I presented at critique
The logo I presented at critique

Update: 1-30-13

Critique: shorten up the word so its edges align with the mark’s edges. March type with the irregularities of the logo. Make “school” bolder, it’s just hanging out down there.

Edits: I adjusted some of the letter forms, note the “r” to match the roundness of the mark and I eliminated the step on the “g.” And put everything on one line and aligned the edges. And then to decide on color…

brighton logo

colors
(Earlier Post Relating to This Project)

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