We looked over logos today. It was fun to hear Tom describing my logo, saying things like I don’t like the “sperm” in this one, or “I love this swirly straw, oh hey, that would be great merchandise.”

Tom said he liked this one. Abstract and a bit of optimism to it. Sydney Opera House. He said it would look nice on polos. A good rule of thumb for a logo if you ask me. I have a week to smooth this out into something typeset and vector. A lot of sketching between now and then.

Update 1-28-13 There’s still a lot of ways to explore this abstract concept. I showed these to Tom and I’m going to take the finalists into Adobe Illustrator and see what comes out.