Today, after writing a creative brief, Tom asked the class to brainstorm and make thumbnails for our chosen corporate identities. After two hours, we had a critique. He looked at all of us and said that this is the stuff that we burn and forget about. He’s seen so many logos and he knows our future employers have seen so many logos. It’s going to be a few rounds of making logos and “burning them” before finding something strong and unique that will be able to stand the test of time.