Today, the team met for an hour to talk about the brand, its name, colors, aesthetic. We started with tone and then a word association brainstorm on “symmetry” which lead to the liking of the words: telescope, angles, free-fall and space. That lead to the new name of our Interactive Strategy Company: Periscope Digital. The brand is geometric and innovative, drawing inspiration from Leonardo DaVinci, Piet Mondrian and the calm ocean.
Project 3: Brand Definition Meeting