Project 3: Brand Definition Meeting

brand definition meeting notes
brand definition meeting notes

Today, the team met for an hour to talk about the brand, its name, colors, aesthetic. We started with tone and then a word association brainstorm on “symmetry” which lead to the liking of the words: telescope, angles, free-fall and space. That lead to the new name of our Interactive Strategy Company: Periscope Digital. The brand is geometric and innovative, drawing inspiration from Leonardo DaVinci, Piet Mondrian and the calm ocean.

(Earlier Post Relating to This Project)


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