From Those Wonderful Folks Who Gave You Pearl Harbor: Front-line Dispatches from the Advertising War by Jerry Della Femina (Book – 2010)
I don’t know why I picked up this book other than that it was on a few reading lists. This is from a genre of advertising books that make me slightly ill. They are more like memoirs and less like advice books. It’s technically non-fiction, but what can you glean really? I learned more from What Woman Want starring Mel Gibson.
I don’t think Mad Men are relevant anymore. I appreciate the guys with the balls to sell Volkswagen bugs as “lemons” (a ploy to lure the customer in with understatement) but I can’t relate to the men behind the ads. Their literature reads as arrogant and their experiments unrepeatable. I don’t recommend these kinds of books for a practical pursuit of advertising industry knowledge. Mad Men prestige has been replaced by that of programming whizzes and social media superstars. See Steve Jobs and Mark Zuckerberg for more relevant mindsets.
This book is from my Advertising Reading List.