7 Links for Amazing Facebook Page Tips

screen shot of coca cola facebook page

screen shot of coca cola facebook page

As a part of my internship’s Social Media Project, I am currently investigating Facebook pages. Facebook is ubiquitous. Using Facebook pages is a way to reach a lot of people. Many users “like” pages as a form of RSS (Really Simple Syndication). It’s a way to keep up with your favorite entities, music, artists, magazines, even soda. In web marketing, it was becoming obvious that banners weren’t enough. Competing for a person’s attention is  almost impossible when the all the user wants to do is hang out with their friends. So, what do companies do? Get in there. (Here’s an article about “going native.”)
Recently, Facebook instituted a new layout/concept called Timeline. This reformatted everything. (See my review for what I think about it.) So, if you had a Facebook page before, it’s time to update your strategy.
Smashing magazine says more about the new era of Facebook.
“Milestones present an important and dramatic opportunity to educate the public, humanize the brand and remove a perception of corporate anonymity…
Our analyses of Page engagement have continually shown that brands posting content that depicts behind-the-scenes activities, exclusive updates or promotions encourages user interactions and promotes higher engagement rates. Using interesting milestones to craft the story of the brand over time (and updating the Timeline with new milestones as they happen) can help to stimulate conversations around major achievements.”
Here are those 7 links!
http://blog.thismoment.com/2012/04/creating-winning-facebook-brand.html (good tips on how to optimize features’ effectiveness)
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About KC

I am Katarina Countiss, a multimedia designer. I like blogs, games, art and technology. I am curious about how things are made.
This entry was posted in Communication. Bookmark the permalink.

4 Responses to 7 Links for Amazing Facebook Page Tips

  1. C.A.Stevenson says:

    Some excellent resources here! Thanks for sharing.

  2. Thank You. I’m glad you like it!

  3. I’d like to thank you for the efforts you’ve put in penning this blog.
    I really hope to see the same high-grade content from you later on as well.
    In fact, your creative writing abilities has inspired me to get my very own site now ;
    )

  4. KC says:

    I’m really intrigued and grateful you think so. I’ll try to keep up with the content, but definitely on my terms. It’s the only way.

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