As a part of my internship’s Social Media Project, I am currently investigating Facebook pages. Facebook is ubiquitous. Using Facebook pages is a way to reach a lot of people. Many users “like” pages as a form of RSS (Really Simple Syndication). It’s a way to keep up with your favorite entities, music, artists, magazines, even soda. In web marketing, it was becoming obvious that banners weren’t enough. Competing for a person’s attention is almost impossible when the all the user wants to do is hang out with their friends. So, what do companies do? Get in there. (Here’s an article about “going native.”)
Recently, Facebook instituted a new layout/concept called Timeline. This reformatted everything. (See my review for what I think about it.) So, if you had a Facebook page before, it’s time to update your strategy.
Smashing magazine says more about the new era of Facebook.
“Milestones present an important and dramatic opportunity to educate the public, humanize the brand and remove a perception of corporate anonymity…
Our analyses of Page engagement have continually shown that brands posting content that depicts behind-the-scenes activities, exclusive updates or promotions encourages user interactions and promotes higher engagement rates. Using interesting milestones to craft the story of the brand over time (and updating the Timeline with new milestones as they happen) can help to stimulate conversations around major achievements.”
Here are those 7 links!
(more information on the changes here.) http://mashable.com/2012/02/29/facebook-brand-timelines-changes-marketing/
http://smedio.com/2012/03/12/7-way-to-use-new-facebook-page-timeline-for-branding-and-conversion/ (good outline of features)
http://mashable.com/2012/03/01/facebook-timeline-brands-guide/#5145710-Kate-Spade (look at the second slideshow for great covers!)
http://adage.com/article/digital/meet-coolest-facebook-brand-timelines-coke-espn-ford/233015/ (ideas for expanding your history)
http://econsultancy.com/us/blog/9418-10-excellent-examples-of-facebook-brand-timelines (good ideas for content)
http://www.creativeguerrillamarketing.com/guerrilla-marketing/20-branded-company-facebook-timelines/ (excellent screen grabs of the top 20 brand timelines)
http://blog.thismoment.com/2012/04/creating-winning-facebook-brand.html (good tips on how to optimize features’ effectiveness)