Today and next week I am going to be working on a “Social Media Report.” The small firm that I intern for currently does not have a social media strategy. This is what the the industry refers to as a FAIL. Just kidding. There’s still plenty of good reasons why an advertising agency isn’t in the big game of social media just yet. I can’t think of any reasons, but I am on the wrong side of this equation, until now.
I ‘ve been appointed as the lead on this project. My coworker/supervisor Paul pitched it to me thusly: “Kat, go get us social media.” I keep repeating that to myself as the creative brief I have been awarded. I am to spend the next week (and today and yesterday) drafting up a report. I told Paul that I didn’t need that much time, but he said that when I finish with the outline, the super general outline, I can go ahead and grab some more details to flush it out. This word map is what I have so far. Along with some tips I have picked up through some blogs. I am planning on reading some actual books about this subject, but I fear that anything printed is already outdated.
I’m fairly excited about getting this project. There is a lot of graphic design and UX involved in social media. I’m also using Evernote (I highly recommend this to creatives) to create a small database of links and advice to my intern-predecessor so that they might add to my company’s knowledge of social media, blogs and the web.