The Three Versions

Jason had us design three versions of this gum pad. Each student had to come up with our own headline, but photography, copy and logo provided. First, we thumb nailed many formal versions and many chaotic versions. And then executing the best of both worlds into to respective designs, take the parts that work from each and combine to create a third composition. He wanted us to break everything from how we usually understood it and it generated approaches we wouldn’t have initially thought up. This is a very simple and effective way to make something fresh and fun. (Above: (Left) Final (middle) chaotic (right) formal)

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