(this is for a made up album featuring the photograph(s) of an electribe/monotribe, a collaboration with the photography department)
1) Thumbnailing: It’s interesting how the teacher commented how we weren’t ready for critiquing these thumbnails because the lack of typography sketches. How developed do thumbnails need to be? Every boss has a different standard, I think. I can’t really understand sketching out typography. I can understand printing out bit of fonts that are inspiring or the base for flourishes or what have you, but unless you’re designing new typefaces, I’m not going to labor over the shape of a standard Helvetica “D.”
2) grab some fonts you like, add some adjustments to integrate it into the idea
3) consider the mathematics of what you’re up to. With sketches, there is no perfect circle, but maybe denoting that the width of the circle matches the height of the header is helpful.
I finished this design yesterday after some extra time and critiquing from some of my classmates. When I started out, I had thought that unformatted blocks of text would help convey the mood of messy techno, but I am much happier with the solution I found here. Jill during the critique of the original sketch emphasized ratios. She said to keep in mind some kind of consistency when laying this out. After my initial attempt, I added structure (read: tabs) to my copy, organized it, side A, side B, made some display text in illustrator and arranged the photographs to flow instead of float. I got lazy and made a white box to have consistent margins instead of moving the pictures around and during this process, one of these boxes got on my photo, and I liked the way it seemed to punch the photo. So, I took it there.
A lot of teachers will emphasize that the computer is a refining tool and not an ideation tool. People go to the computer immediately after getting an assignment and try to churn out something based on what they can do with the program rather than what they can imagine. A part of designing with the computer is understanding that just because the lines look straight and the image crisp, it doesn’t mean your idea is as polished as what you see on the screen.
When I sketch, you can tell by the line quality that there is ways to go, one of the few but effective cues that denotes progress. The hardest part about being a creative is to keep pushing your idea until it becomes fabulous.