I made this logo for a friend of mine. He is currently going to UW Business school and the students of a marketing class grouped up and found/made up products to brand and market.
Clear Mist is a car window defogging spray whose main message is of eco-friendliness. The group in this case gave me a little feedback regarding the leaves in the logo (how they were distracting, and in the end, we opted for a fade of the type, to give it a misty feeling.
Here’s a photoshop mock up of the product’s packaging and part of the ad.