Today, I submitted this word art for the assignment of making the word like the word and my teacher said and I quote “It is very sucessful.” I don’t know how art can be sucessful in the sense that the best art is (in my opinion) done for it’s own sake and external influences, and things like sucess trivialize the angst and alienation in the art I like. But, yes, this time, I am very pleased that she was very pleased. One student said it reminded her of bubblegum. Score! I hope a candy company likes this and buys up a lowly first-year’s design.
Today’s in-class assignment: Make your name inspired by the word assigned. At my table, there were words like “chamelon” … you know, I can’t remember what else, it was so long ago. Mine was acrobat. The worksheet has a rectangle for your design captioned with “My name is… and I am an acrobat.” Or whatever. I brainstormed, first clicking with the circus element and making the three A’s in my name circus tents, but then I thought, the high wire would be an excellent baseline for my letters. I thought to make the letters actual silhouettes of acrobats, but after reading the instructions for the assignment again, I saw that wasn’t the intention of the assignment. What can placement, scale and additive elements imply without being to literal or icon-based? So, my final design has the victorian tear-drop finial, serifs for feet, and a bicylcle wheel for the counter.
Today in class, the teacher talked about Ed Fella and Paula Scher. This video is really inspiring. A point pointed out: Sure, her design for citi bank only took a few seconds after the concept meeting. Oh, and thirty-four years. When someone does something fast it doesn’t necessarily indicate that it’s a bad idea. It perhaps means that they are just that intuned the particular assignment. We take all that we have with us, intellectually, when we step into a classroom or a studio, and that work produced there is because of all the points, the infinite number of points that one must pass through in a line to get to that particular terminus. I love looking at graphic designers’ work that is just for them. The teacher showed “slides” of Scher’s personal work, and there is an element of play and an element of craft that shows that the artist wanted to make it because it’s fun.